Behavioural Selling Model™.
80% of the buying process is impulsive, irrational, and driven by emotion. We built a model that can help your business harness this fact for greater marketing returns. Book a strategy call80% Emotion. 20% Logic.
We have created a model, based around behavioural economics, that aligns your marketing more effectively with the way your customers are interacting, engaging, and buying from you in this social-digital world.
By combining digital, and traditional marketing methodology with a profound understanding of behavioural sales acquisition (the ‘nuts and bolts’ of how and why people buy) we can generate you more enquiries, more customers and more sales.
The Irrational, Emotional Customer.
The Behavioural Selling Model™ has developed around a series of effective strategies, tactics and principles that can help predict and influence non-conscious, emotional triggers and identify the irrational ‘wants’, and ‘needs’ of your potential customers.
Whilst all the time ensuring the ‘logic’ required for the buying decision is delivered with confidence and trust.
The model which combines the best thinking around brand response marketing and behavioural economics is a five-step process we call The Five Stages of Acquisition.
Developed over 25-years through experience, science and results it has generated over 2 million sales and more than £2 Billion in revenue for our Clients.
The Five Stages of Acquisition.
Attract.
Using social, digital & traditional media we ensure your marketing messages are in the right place, at the right time, in front of the right people, with the right emotional context.
Our Brand Response Marketing strategies harness the best of elements of branding and positioning with the core messaging of direct response advertising.
No fluff. Just clear concise responsive driven ads.
Due to search engines, smart phones, 4G and social media potential customers are searching, interacting, and engaging with brand, products, and companies much earlier, and in completely different ways than they used to.
We align your marketing to these changes and look to ‘attract’ your customers, not simply sell to them at this early ‘top of funnel’ stage.
Generate.
From millennials to baby boomers everyone wants immediate gratification, and they probably want it for free.
Welcome to the Freemium Generation.
Your key marketing objective must be to adopt a lead generative model that focuses on initial engagement and data building not selling.
We utilise landing pages, microsites and in app data capture to build you a top of funnel data set that can be remarketed, retargeted, and nurtured to enhance the demand for your product or service.
By adopting this ‘data first’ approach to your marketing we will generate you, on average, up to 250% more leads than you currently get.
Nurture.
Who gets married on a first date?
Adopting a lead generative approach to your marketing allows you to get someone’s permission to interact with them, even before they are ready to buy, providing the opportunity to deliver content and incentives that drives your potential customers through their own ‘buying funnel’ towards a constant and profitable relationship.
Convert.
Customer acquisition is not, as some believe, an art… but a science.
People buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear.
We understand better than most how and why people buy.
We use this knowledge to create effective incentives, promotional programmes and acquisition strategies that deliver amazing results for our Clients.
It’s not just about Call-To-Action (CTA’s) and Offers, it’s about the right timeframe, the right process, the right emotional message, and the right triggers.
When it comes to revenue, conversions, and sales our acquisition strategies we have seen amazing results across dozens of unrelated industries (in fact we have yet to find an industry where we were unable to make an impact).
Ascend.
Welcome to the place where the magic happens. The place where all the real money is.
Your first sale does not make a customer.
Real value comes from ‘squeezing the sponge’ – we can help you generate up to 5X more per customer than you are currently getting.
When it comes to profit per customer – all the money is in the back end!
Yes you can generate more leads, yes you can acquire more customers, but your real ‘superpower’ will be your ability to maximise customer lifetime value (CLV) – the proverbial pot of gold at the end of the rainbow.