With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars are using the same platforms, engines, and in some cases bodies. The only difference is the...
Every single page on your website is an advert and until you realise this it will underperform to its true potential. By understanding that every page should have a selling point, a purpose, a goal or a desired action – you will start to see them for what they...
I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king. I’m often asked where I get the confidence to stand in front of a camera...
This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look at it purely from a ‘sales first’ perspective. I also wanted it to have the ability to be measured in terms...
To ensure people get to the end of your article, and take in your important information and offers, it’s important to spend a large proportion of the time it takes to write some persuasive content on writing the headline alone. Below are 6 simple, quick and easy ways...
