Just THREE… A great product. A hungry crowd. A way of telling them about it. The first two you really need to have 90% nailed on before you start your business or launch a service or product (the remaining 10% is adjusting, refining, and improving, as you learn from...
If you’re trying to write an offer and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle … THEN TRY THIS: Firstly, keep the copy simple – it it’s an information...
Regularly, when we work with new Clients we have to get past the awkward ‘no one really cares about your products and services’ conversation. When you are so entrenched in the business day to day it’s easy to get caught up in the services you provide, the products you...
The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the problem. It’s the fact that we can’t help but view it based on, or...
Hustlers became one of the surprise cinema hits of 2019, grossing $150 million globally on a modest $20 million budget. With the gritty drama set to premiere on home video this week, it’s worth a look back at some of the ways the film was able to cut through the...
The last few years has seen the automobile industry come to terms with it. Porsche is trialling a membership scheme in Atlanta, Volvo is going all in and Turo, formally RelayRides, has taken on Avis/Enterprise et al with its membership based peer to peer car hire...
