I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king. I’m often asked where I get the confidence to stand in front of a camera...
This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
Working with a leading UK fashion retailer we used our Customer Generation Platform to create a lead generation campaign across Facebook to drive leads into local stores across the UK. By implementing our pre-registration concept and frantic selling strategy we...
This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look at it purely from a ‘sales first’ perspective. I also wanted it to have the ability to be measured in terms...
To ensure people get to the end of your article, and take in your important information and offers, it’s important to spend a large proportion of the time it takes to write some persuasive content on writing the headline alone. Below are 6 simple, quick and easy ways...
