I think we live in a Freemium economy, particularly online. What I mean by that is everybody expects most things to be free, which is sort of counter intuitive to business, but actually a lot of online businesses deliver their base level on service or product tends...
I don’t think it’s a strategy per se, but I think one thing that all businesses now need to start to look at to see if they can corporate it into their marketing plans and into their financial planning is the Membership Economy. If you go back, particularly when I...
A ‘high ticket’ car dealership group has utilised our Trigger Campaign concept to generate over £6.3M in sales over six 48-hour campaigns in the last few months. Utilising our pre-registration, VIP and frantic selling strategies the group was able to sell a high...
Adding a presenter, narration and customer video testimonials to existing video footage on a holiday website has provided some dramatic results. In short, video content is critical to helping people connect with, remember, and care about your products or services....
A leading UK car dealership group has implemented ‘personal enquiry videos’ with some amazing results. As a society, we live in a very, very technological, and sometimes very insular, age. But we crave personal interaction and contact more than ever. When we consume...
