Just THREE… A great product. A hungry crowd. A way of telling them about it. The first two you really need to have 90% nailed on before you start your business or launch a service or product (the remaining 10% is adjusting, refining, and improving, as you learn from...
If you’re trying to write an offer and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle … THEN TRY THIS: Firstly, keep the copy simple – it it’s an information...
Client: Leading UK Cosmetic Brand Challenge: Convert website traffic into quality leads. Increase overall lead generation and revenue. Solution: Implement a 24/7 automated sales system. Results: Achieved a 6% conversion rate of all website traffic...
Regularly, when we work with new Clients we have to get past the awkward ‘no one really cares about your products and services’ conversation. When you are so entrenched in the business day to day it’s easy to get caught up in the services you provide, the products you...
The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the problem. It’s the fact that we can’t help but view it based on, or...
