Adding a presenter, narration and customer video testimonials to existing video footage on a holiday website has provided some dramatic results.
In short, video content is critical to helping people connect with, remember, and care about your products or services. Video taps into your prospect’s psyche in a way that static images or plain text cannot compete with.
- Videos are stories and are 22x more memorable than facts alone.
- Positive emotions created by video positively impact the buying decision.
- The human brain processes moving images 60,000x faster than text.
